Act with integrity - Be honest and straightforward in all that you do.

Always provide a high standard of service - Always ensure your client, or others to whom you have a professional responsibility, receive the best possible service

Act in a way that promotes trust in the profession - Act in a manner, both in your professional life and private life, to promote you, your firm or the organization you work for in a professional and positive way

Treat others with respect - Treat everyone with courtesy, politeness and respect and consider cultural sensitivities and business practices.

Take responsibility - Be accountable for all your actions - don't blame others if things go wrong, and if you suspect something isn't right, be prepared to take action. It is the responsibility of each of us to follow the Code of Conduct and the firm's policies consistently and appropriately and help others to do so.